About Us

 

In a world filled with sneakers, we felt a void in brands that speak to us. India, a  land of countless stories and spirits forged from their relentless struggles, is represented by none. The market was flooded with names that didn’t resonate with the hustle and grind we know so well. That’s when we decided to lace up and take the first step.

For us, India is not just a place, it's a mindset. India is the student who turns their bedroom into a startup hub, India is the artist who redefines the stage at Coachella, and India is the sportsperson who trains with the sole purpose of getting on the podium. We’re here for the oversteppers. We strike a chord with those like us, the ones who defy the odds, rewrite the rules and make waves when the world asks them to wait.

Why 7-10?
It’s not just a name; it’s a statement. In cricket, when 7 to 10 wickets have fallen, the world has already thrown in the towel and doesn’t believe mere tailenders can get them through the line. But they back themselves to be the dark horse. The game is still on. The situation demands adaptability, strategy, and bold moves—just like life. That’s the spirit we channel: fearless strides, and stepping into spaces others dare not tread.

For the Community, By the Community
We aren’t here to just compete; we came to represent. Every sneaker we make tells a story of Indian resilience, innovation, and ambition. We take the voices of India to the global stage, reminding the world that we don’t just ride the wave, we are the wave.

Overstepping Together
7-10 isn’t just a sneaker brand, it’s a movement. This a call to action to us and every individual who has been told “you can’t.” It’s about taking the limits off, grinding harder, and showing up. We’re a brand inspired by the hustlers, the dreamers, and the relentless go-getters who overstep their reality to create something extraordinary. We see you, we hear you.

From India to the World
We’re proud to be an Indian brand, unapologetically ambitious and we’re here to stay. But for us, success isn’t just about global recognition—it’s about making sure you feel heard, seen, and supported every step of the way.
At 7-10, we’re here to remind you: if you’re willing to overstep, the world is yours.

 

   FROM THE FOUNDER

“7-10” (Seven-Ten) is a 100% homegrown sneaker design house geared to combine high fashion design, superior quality, and affordability. The brand has been conceptualized to fill the growing need for a truly homegrown product that puts India on the map for the rapidly growing sneaker culture across the globe. 

A product for the whole world, designed and manufactured in India. 

Our passion for combining high fashion and sneakers has been the driving force behind creating products with a design-led twist to break the boundaries of the conventional.

We have teamed up with one of India’s leading manufacturers of international footwear brands. Their 65 years of manufacturing experience lend their expertise to helping us attain a high-quality product.

India continues to be the second largest manufacturer of footwear in the world, and we believe it is time for a homegrown product to feature in the global sneaker market. 

We hope you enjoy your “7-10s” as much as we have enjoyed the journey of producing them for you.

- Shibani Bhagat.